Yogurt, as a probiotic food, is a success – it’s healthy, it’s nutritious, it’s tasty. These positive consumer associations are the perfect starting point for developing cosmetic concepts.
This article focuses on our 100 % natural, prebiotic, spray-dried yogurt concentrate Yogurtolin® and describes the power of pre-existing consumer expectations.
The article was published in SOFW magazine 06/2021 and can be found here.