Innovation Strategy

Nature knows best. With this belief, we carefully select plant material and develop functional cosmetic ingredients based on their phytochemical composition. With profound scientific knowledge, this concept is then transformed into biochemical mechanisms with a deep understanding of the underlying physiological processes relevant for cosmetic applications. Extensive analysis of mechanisms of action, physiological relevance, in vitro and extensive in vivo studies are at the core of our active developments.

But that’s not all.

There is a reason why plants produce a plethora of phytochemicals. To protect them from a changing environment, from heat, cold, dryness, flooding, wind, UV exposure, insects, and many more. Not one phytochemical alone is responsible for a certain action. It is the entourage of different phytochemicals that deliver a synergistic effect, and ultimately provide a cosmetic activity.

Finally, yet importantly, sustainability is at the heart of every step during the innovation process from concept development to sourcing, testing and manufacturing.